A Wise Investment

“The highest rate of return in early childhood development comes from investing as early as possible, from birth through age five, in disadvantaged families. Starting at age three or four is too little too late, as it fails to recognize that skills beget skills in a complementary and dynamic way. Efforts should focus on the first years for the greatest efficiency and effectiveness. The best investment is in quality early childhood development from birth to five for disadvantaged children and their families.” James J. Heckman December 7, 2012

An investment in early childhood development has a greater return than the stock market? Studies continue to show that investing in children in the first five years is one of the best investments we can make with a 10% greater return than the average 7.2% return in the stock market. Children who receive all of the support they need during these critical developmental years begin to show benefits right away. There is a reduction in the number of children in special education and the need for remediation for grade retention drastically decreases. Both of these savings are approximately $7,500 per child. This investment continues to grow as these children grow. Ready to invest? You can donate on this page, or invest your time and talents in one of our great action teams.

 A Wise Business Decision

Where does the workforce pipeline begin?  Businesses around the country recognize the importance of making the earliest investment into the workforce pipeline by making Early Childhood Development a priority in each business decision made.


Interested in investing in Smart Beginnings Shenandoah Valley? Time, Talent and Treasures are greatly appreciated and needed.  Contact Kathy Banks, Director at for more information on how to get involved.